OUAI Thick Shampoo – Moisturizing Shampoo with Keratin, Marshmallow Root, Shea Butter, Avocado Oil for Thick Hair – Strengthens & Hydrates Strands – Paraben, Phthalate & Sulfate Free (10 Fl Oz)
$32.00






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Is Discontinued By Manufacturer : No
Product Dimensions : 2.5 x 5.5 x 2.5 inches; 12.64 ounces
Item model number : 2534
UPC : 815402021283
Manufacturer : Ouai
ASIN : B084BY8DQP
Best Sellers Rank: #3,512 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #81 in Hair Shampoo
Customer Reviews: 4.4 4.4 out of 5 stars (5,252) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Rich, Moisturizing Shampoo – Been dreading this all week? This hair strengthening shampoo calms dry, thick hair while fighting frizz and smoothing every strand so you can look forward to wash day.
Moisture So Rich You’ll Need a Prenup – This keratin shampoo fights frizz and tames flyaways with the help of marshmallow root to detangle and prevent hair from coiling. Shea butter delivers deep hydration while avocado oil coats your hair to prevent breakage.
OUAI Means Yes – In that casual Parisian way. OUAI is about being better IRL. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.
Made For Effortless Routines – All OUAI hair care products including our thick hair shampoo and conditioner are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in our anti-frizz hair products and leave the bad stuff out, without ever sacrificing quality.
Live Life Your OUAI – OUAI offers luxury hair products like this sulfate-free shampoo at affordable prices that are user-friendly — no glam squad needed. Wet hair, lather up and rinse clean. Follow up with OUAI Thick Conditioner. Moisture all the OUAI up.
13 reviews for OUAI Thick Shampoo – Moisturizing Shampoo with Keratin, Marshmallow Root, Shea Butter, Avocado Oil for Thick Hair – Strengthens & Hydrates Strands – Paraben, Phthalate & Sulfate Free (10 Fl Oz)
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Lisa Mignone –
Great Product but very fragrant
Have have lots of haie but it’s very fine. I was looking for a shampoo thst wouldn’t weigh it down and this was recommended on every Google search I looked at. I really like it but the scent is very strong. It just smells super clean, less like a perfume scent feom other shampoos. But my hair isn’t weighed down, it has volume to it and I noticed a difference after just 1 wash. I plan to keep using it and will buy it again.
Agata R. –
A staple in my shower
I’ve been using OUAI Medium Shampoo, and it’s officially a staple in my shower. This shampoo is the perfect balance—it cleans deeply without stripping, and leaves my hair feeling soft, light, and fresh instead of dry or heavy.The scent is clean, luxe, and salon-level good without being overpowering. It makes washing my hair feel like a mini self-care moment rather than a chore.A little goes a long way so start small and work your way up as needed.Final verdict: If you want healthy-looking, bouncy, clean hair that still feels moisturized and touchable, this shampoo delivers. Worth every drop.
Lori Siegerman –
Great for Color- and Keratin-Treated Hair — And Much More Cost-Effective in the Refill Size
I bought the OUAI Medium Shampoo Refill because I needed something gentle enough for color-treated and keratin-treated hair, and it has worked really well for me. It cleans thoroughly without stripping, and leaves my hair feeling soft, smooth, and healthy. The formula has just the right balance—rich enough to nourish my hair, but not heavy or greasy.The scent is light, clean, and really pleasant, and it pairs perfectly with the matching conditioner. One of my favorite things about this refill is how cost-effective it is. You get a much larger amount for the price, and it’s more eco-friendly since it uses far less plastic than buying multiple bottles.If there’s a minor downside, it’s that using too much can feel a little rich, so a smaller amount works best—especially if you have finer hair. But overall, this shampoo has been a great option for maintaining both my color and keratin treatment.Overall: High-quality shampoo, gentle on treated hair, great scent, and a smart buy in the larger refill size. I’ll definitely keep repurchasing.
Shannon –
Unexpectedly a 10/10
I should probably use this longer before truly reviewing but I was so thrilled I needed to write a review after just one wash !!! I have very fine, thin & straight hair. It tends to get greasy soooo easily (cant speak on that because it’s been two hours since my shower) but I’ve never had a shampoo that helps in that department. Anyways I will say my hair has absolutely no frizz/ flyaways which I usually get.. It is so soft as if I just went to a salon & smells fabulous. My fiancé who also has pretty fine hair but completely different texture and is curly also said his hair felt soo soft and he really likes it. It lathers fantastic which is important to me. I tend to not feel like my hairs not getting clean without a good lather. I bought this not expecting much just figured I’d give it a go and it’s an unexpected 10.
Nicole –
Great product – just not a fan of rose-y 🌹 smell.
So far so good! Great product so far within a week of using it. I’m very oily hair and this keeps its pretty light weight and soft after. I use it with a scalp massager for a deeper cleanse. Only reason I give it 4 stars is the rose smell (reminds me of old lady perfume). However, it smells nice once it’s dry and is very faint.
Susan Thompson –
Ouai is awesome!
Lathers and cleans well and smells amazing! Does well with my wavy curls. I have fine hair but lots of it. Ever since starting with Melrose Place travel size perfume I’ve been getting more Ouai. Love the detox shampoo! Highly recommend but I only use around twice a month. Great to get rid of product buildup and if you have hard water like we do. Then the fine hair shampoo and conditioner, curl cream, body wash and shower gel. Love all Ouai! It all smells amazing! My daughter loves the St Barts smell but I love Melrose Place.
greengrandma –
Works Great
Wonderful shampoo. It adds volume to my hair but it is not drying and my hair feels lovley.
NCMama –
Ok shampoo, but for price, it isn’t moisturizing enough
This shampoo removes buildup, provides shine and the scent is ok. But it seems a bit too astringent and leaves my hair a bit dryer geeling than I’d like.
Alienele –
Ho i capelli fini e da quando uso questo shampoo non riesco più a farne a meno! me li deterge senza seccarli o appesantirli. Lo adoro! Soffro di dermatite ma questo non mi dà noia.
Margit –
Super shampoo
Aten Imchen –
My scalp is oily and this shampoo gently cleans it. No itchy scalp for two days.
Amazon Customer –
This is such a good shampoo. Your hair with thank you. They feel clean right away and it does what is supposed to for fine hair, it gives you volume. It might be pricey but worth it.
Shuggs –
This is a fantastic shampoo for me with fine hair. It has made such a difference to my hair giving it more volume. I love that it’s paraben and sulphate free. It also lasts a long time as I don’t need to use much and smells divine! I highly recommend it.